BAUHOF.WS

My name is Ian and
this is my work.

Please scroll down.

A point-of-purchase
design & manufacturing company.

Role:
Strategy & Art Direction
Print & Interactive Design
Illustration & 3D
Copy Writing

I have designed a lot of
displays and retail initiatives.

Here are a few...

Role: Concept & Design

This modular concept guarantees a positive return on investment and provides a viable path to displays which are much more advanced than current budgets allow.

Furthermore, it simplifies the estimating process, allows for more control when produced in various global markets, reduces cost through economy of scale and opens up some very interesting design process possibilities when used in conjunction with rapid prototyping.

Role: Strategy

I was briefed to come up with a new program that maintained SC Johnson's campaign name from a previous year called Come Clean With Us which was developed by Ogilvy and was up for multiple awards that year.

The concept I developed was based on the realization that cleaning means so much more than cleanliness. Infact, next to money and sex, household chores are the leading cause of arguments in relationships. Furthermore, household chores can play a very positive role in child development. This was a very powerful territory that appealed to SC Johnson's core target: moms.

I found three key messages; each supported by
research from multiple sources.

1. Childern who do chores are more likely to become successful adults.
2. Couples who clean together, are more likely to stay together.
3. Dads who help clean are more likely to raise ambitious daughters.

Media assets from different channels drove people to a website called ComeCleanWithUs.ca that offered tools and support to help bring this conversation home, thereby promoting real social change while building brand equity to drive sales.

The program was very well recieved by SC Johnson's global team and was adapted in South America.

Role:
Design
Copy Writing
Illustration

The client chose a
different direction but this
is where my heart was.

I wrote Coca-Cola's Canadian
retail 2012 Christmas tag line.

Role:
Art Direction
Print Design & Production
UX & UI

Ink on Paper with Stick

Role: Concept & Design

Weight matters when selling high performance bicycles and most bicycle shops do not have a professional scale. I designed a tool that will always remind shoppers who makes the lightest bike frames in the industry, no matter which bike is hung on this scale.

The Chicago Stone
Lightning Band Brief

“The vibe is like, Louis Sullivan architecture, Chicago, sharp-dressed vibes. Not into any 'ghetto safari' shit though."

- Gabe McDonough, Bass
Music Director at Media Arts Lab (Apple Inc.)